The reaction to Gillette’s ad campaign was eminently predictable:

“P&G reported a net loss of about $5.24 billion, or $2.12 per share, for the quarter ended June 30, due to an $8 billion non-cash writedown of Gillette,” Reuters reported at the end of July. “For the same period last year, P&G’s net income was $1.89 billion, or 72 cents per share.”

You know, it sounds for all the world like the ad executive the Gillette hired to do this nonsense is the same one that had the Conquistador Coffee account.(Yes, that’s a Monty Python reference.)