Democrats are losing the battle for voters’ hearts because the party’s message lacks emotional appeal, according to a widely circulated critique of House Democratic communications strategy.
“Our message sounds like an audit report on defense logistics,” wrote Dave Helfert, a former Appropriations spokesman who now works for Rep. Neil Abercrombie (D-Hawaii). “Why are we defending [the State Children’s Health Insurance Program] instead of advocating a ‘Healthy Kids’ plan?”
This tells us two things.
- The Democrats in the end value emotionalism over reality, as a way to get your vote. To anyone who’s been watching politics in this country for any length of time, they should come to no surprise at all. It is a bit of a surprise, however, to get them to admit this so openly. Particularly, in a policy memo.
- In their view, emotionalism, outweighs principle. This is something that I will touch on this afternoon, using Barrack Obama as the unfortunate example. In reality, Democrats have no principle, other than attaining and maintaining power. Everything else, is on the table; there is likely to change positions on a given issue mid-speech, as they are to maintain them…. in the hopes of making everyone ‘feel’ included. (There’s that emotionalism again…)
Oh; this perhaps tells us something else, as well. The reason that the Democrats have no emotion behind what they’re trying to sell us, is because they don’t believe it themselves.